Ben and Jerry

1. Discuss the emulous landscape in the Nipponese crackpot bat market. Does Ben & Jerrys possess any re chemical group words that could cash in ones chips the companionship a competitive expediency in lacquer? If so, what ar they? In my opinion, Ben & Jerrys does not possess any resources that could give the company a sustained competitive advantage in Japan. In build to determine whether or not Ben & Jerrys actually has a competitive advantage, I had to perform a VRIO framework (exhibit 1) starting signal to see whether or not Ben & Jerrys has resources or capabilities controlled by a firm as source of competitive advantage. tout ensemble of the resources that could give the company competitive advantage in Japan ar valuable but it is central to understand which ones are rare and how tight is to imitate them, since this is the agent that determines what is and what is not a source of a competitive advantage. I listed the resources that I view are impor tant for Ben & Jerrys. The resources that matters the most are the ones that are hard to imitate which are the recipe for the methamphetamine hydrochloride cream and its preposterous variety of chunks, the logo as a quality symbol, its socially responsible image and its brand discover in general. The bother is that these are valuable resources in fall in States, not necessarily in the Japan.

The only resource that could be a source of competitive advantage (in Japan) through point of hybridisation differentiation are Ben & Jerrys unique chunks which are unluckily not enough to guarantee a success in a forei gn market. The competitive landscape in th! e Nipponese ice cream market creates a sufficient hindrance to entry for most of the companies. There are six major(ip) Nipponese ice cream manufacturers that sell bounty meth cream and on top of that there is another American premium ice cream manufacturer- Haagen-Dazs that already keeps a whacking apportion of the market. Therefore Ben & Jerrys would have a unfeignedly heavy position to begin with. Furthermore, the highly competitive statistical scattering system that...If you want to get a full essay, line of battle it on our website: BestEssayCheap.com

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